Playing It Straight Your arms hurt. (That blow-dryer is heavy!) Your wallet hurts. (Those weekly blowouts add up!) Your ego hurts. (Why oh why oh why can`t you have perfectly straight hair?)

This is not your normal chemical treatment. For one thing, it takes between 3 to 5 hours. For another, it`s expensive. At fancy uptown salons, the Japanese perm starts at $700. (Sad but true: Miracles don`t come cheap.) But at Capelli D`Oro it costs $100.00 an hour.

The results?
Pin-straight, shiny, healthy hair - and no trace of frizz. Humidity? .
The Japanese straightener eliminates frizz and unwanted curl while giving hair added texture and control. Leaves hair feeling soft and manageable. Like the Japanese women who share a common beauty trait: Straight, silky, shiny hair!

There`s one big advantage of living in the 21st Century; it`s the constant stream of scientific breakthroughs in the billion-dollar beauty business that help put things like the frizzies behind us once and for all. The Japanese Hair Straightening System is a great example of this.
Originating in Japan, this system is used in conjunction with a flat iron that seals in the hair`s moisture and shine once the straightening process is completed.

Before starting the process though, you`re invited to have a consultation where you`ll learn all about the product and what you can expect. The hair looks amazing
The straightening takes 3 to 5 hours - with chemical smells low - and excitement high! The team is meticulous and we process small sections of hair at a time. The stylists take into consideration the health and color or your hair for future maintenance. And since Japanese hairstraightening never loses its straightness, you simply return for two or three touchups a year.

Prepare your hair before you get the
Japanese hair straightener.
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